Duft und Pflege

Kurzbeschreibung

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?

Is it culture, the weather, geography? Perhaps ignorance of what the right policies are?

Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence?

Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions?with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories.

Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including:

   - China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West?
   - Are America?s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority?
   - What is the most effective way to help move billions of people from the rut of poverty to prosperity? More
philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson?s breakthrough ideas on the interplay between inclusive political and economic institutions?

Why Nations Fail will change the way you look at?and understand?the world.

Produktbeschreibung

Produktbeschreibung

“Kindle, How To Publish, Promote & Profit” is a step-by-step blueprint that will guide readers through the formatting process, and explain every detail of what is needed to create awareness for their book, and drive targeted 'ready-to-buy' prospects to the Amazon sales page.  Readers will learn how to make “noise” online that gets the attention of search engines and the people (prospective buyers) looking for information related to your book's topic.

You can publish your book TODAY on Kindle!

However, finding people to buy your book is the greater challenge. “Kindle, How To Publish, Promote & Profit” provides a marketing strategy for online promotion. You will learn how to position your book to increase your rank in search results using resources that deliver proven, time-tested effects.  As the title suggests, this is a ‘how-to’ book about Kindle publishing, but MOST importantly the primary focus is about marketing and promoting your book for maximum success and profits.

The devil is in the details

Amazon’s Kindle Direct Publishing (KDP) provides much of what you need to self-publish your book and for the most part it is an easy process – if you know exactly what to do. The devil is in the details and specifics such as formatting your manuscript correctly, designing a compelling cover, pricing your book to sell and how to promote your book to maximize sales are critical elements that Amazon omits. Some of the things you will learn from this book include:

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• How to ensure you choose the best title that will drive more sales
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• Formatting tips to improve how your book appears on a Kindle
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• Where to find expert cover designers on the cheap
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• How to make your Amazon sales page sizzle
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• Branding you– and your book
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• Attracting a targeted audience
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• Pricing your book to sell
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• Where to get a free domain name for your book promotion efforts
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• How to develop ‘Social Proof’
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• How to leverage Facebook, Twitter, LinkedIn, YouTube and Pinterest to increase sales
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• How to create additional revenue streams with your book
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• How to sell your book utilizing other sales channels
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• And a whole lot more...
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This is NOT a book about how to write a book! 

The book purposely avoids subjects such as grammar, sentence structure, conflict resolution, protagonists, antagonist or any of the countless topics involved in the creative writing process.  YOUR book what you bring to the table; helping you sell more of your books is the author’s objective. As a marketing professional with a twenty year record of Internet promotional expertise, he has consulted with TV personalities, NFL celebrities and Fortune 500 companies, but his primary focus is helping small businesses market their products and services online.

Kurzbeschreibung

Produktbeschreibung

Kurzbeschreibung

Kurzbeschreibung

In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose ? and earn a good living.
 
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth ? he?s already visited more than 175 nations ? and yet he?s never held a ?real job? or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. 
 
There are manyothers like Chris ? those who?ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn?t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.
 
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he?s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.
 
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who?ve learned how to turn what they do into a gateway to self-fulfillment.  It?s all about finding the intersection between your ?expertise? ? even if you don?t consider it such -- and what other people will pay for.  You don?t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
 
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris?s key principles: if you?re good at one thing, you?re probably good at something else; never teach a man to fish ? sell him the fish instead; and in the battle between planning and action, action wins.
 
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it?s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.


From the Hardcover edition.