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The Decisive Moment: How The Brain Makes Up Its Mind von Jonah LehrerKindle Edition von Canongate BooksErscheinungsdatum: Februar 2009 Produktgruppe Kindle eBooks & ePaper |
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KurzbeschreibungSince Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we ?blink? and go with our gut. But as scientists break open the mind?s black box with the latest tools of neuroscience, they?re discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason ? and the precise mix depends on the situation. When buying a house, for example, it?s best to let our unconscious mull over the many variables. But when we?re picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world?s most interesting ?deciders? ? from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer?s goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better? |
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CK-12 Math Analysis von CK-12 FoundationKindle Edition von CK-12 FoundationErscheinungsdatum: April 2012 Produktgruppe Kindle eBooks & ePaper |
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KurzbeschreibungCK-12 Foundation's Math Analysis FlexBook is a rigorous text that takes students from analyzing functions to mathematical induction to an introduction to calculus. |
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The Art of Strategy: A Game Theorist's Guide to Success in Business and Life von Avinash I. Dixit, Barry J. NalebuffTaschenbuch von NortonPreis bei Amazon: EUR 14,95 ISBN: 0393337170, Erscheinungsdatum: Februar 2010 Produktgruppe Bücher |
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Animal Liberation: The Definitive Classic of the Animal Movement (P.S.) von Peter SingerTaschenbuch von Harper Perennial Modern ClassicsPreis bei Amazon: EUR 11,80 ISBN: 0061711306, Erscheinungsdatum: Februar 2009, Auflage: Updated. Produktgruppe Bücher |
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Aladdin's Lamp: How Greek Science Came to Europe Through the Islamic World von John FreelyKindle Edition von VintageErscheinungsdatum: Februar 2009 Produktgruppe Kindle eBooks & ePaper |
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Kurzbeschreibung
Aladdin?s Lamp is the fascinating story of how ancient Greek philosophy and science began in the sixth century B.C. and, during
the next millennium, spread across the Greco-Roman world, producing the remarkable discoveries and theories of Thales, Pythagoras,
Hippocrates, Plato, Aristotle, Euclid, Archimedes, Galen, Ptolemy, and many others. John Freely explains how, as the Dark Ages shrouded
Europe, scholars in medieval Baghdad translated the works of these Greek thinkers into Arabic, spreading their ideas throughout the
Islamic world from Central Asia to Spain, with many Muslim scientists, most notably Avicenna, Alhazen, and Averroës, adding their own
interpretations to the philosophy and science they had inherited. Freely goes on to show how, beginning in the twelfth century, these
texts by Islamic scholars were then translated from Arabic into Latin, sparking the emergence of modern science at the dawn of the
Renaissance, which climaxed in the Scientific Revolution of the seventeenth century. Mehr Produktbeschreibung und Kundenrezensionen |
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Zeitoun (Vintage) von Dave EggersTaschenbuch von VintagePreis bei Amazon: EUR 8,70 ISBN: 0307387941, Erscheinungsdatum: Juni 2010, Auflage: 1 Reprint Produktgruppe Bücher |
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Produktbeschreibung
Winner of the American Book Award 2010 In the wake of Hurricane Katrina, longtime New Orleans residents Abdulrahman and Kathy Zeitoun are cast into unthinkable struggle with forces beyond wind and water. Good Samaritan Abdulrahman has stayed on in the city, traversing its deeply flooded streets by canoe, feeding trapped dogs and rescuing survivors, as New Orleans becomes a disaster zone. But nothing could prepare him for the wholly unexpected nightmare that follows...
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Introduction to Flight von John D. AndersonTaschenbuch von Mcgraw-Hill Higher EducationPreis bei Amazon: EUR 49,95 ISBN: 0071086056, Erscheinungsdatum: Juni 2011, Auflage: 7th edition. International Editionm. Produktgruppe Bücher |
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ProduktbeschreibungNew, ship fast, delivered in 5 days in Germany No PO Box. |
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CK-12 Algebra I von CK-12 FoundationKindle Edition von CK-12 FoundationErscheinungsdatum: Sept. 2010 Produktgruppe Kindle eBooks & ePaper |
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KurzbeschreibungCK-12 Foundation's Algebra FlexBook is an introduction to algebraic concepts for the high school student. Topics include: Equations & Functions, Real Numbers, Equations of Lines, Solving Systems of Equations & Quadratic Equations. |
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A Technique for Producing Ideas (Advertising Age Classics Library) von James Webb Young, William BernbachTaschenbuch von Mcgraw-Hill ProfessionalPreis bei Amazon: EUR 5,90 ISBN: 0071410945, Erscheinungsdatum: März 2003, Auflage: New edition Produktgruppe Bücher |
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ProduktbeschreibungA Technique for Producing Ideas. |
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Subliminal: How Your Unconscious Mind Rules Your Behavior von Leonard MlodinowKindle Edition von PantheonErscheinungsdatum: April 2012 Produktgruppe Kindle eBooks & ePaper |
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Kurzbeschreibung
Leonard Mlodinow, the best-selling author of The Drunkard?s Walk and coauthor of The Grand Design (with Stephen Hawking),
gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we
often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment
decisions, and misremember important events. Mehr Produktbeschreibung ansehen |
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